Social Media

With the emergence of social media, more people have been able to get to know each other. Brands, organisations and businesses have been getting closer throughout this reliable and efficient digital marketing tool.

The target audience has been greatly magnified as the market places have been multiplying and growing across the planet.  Social Media undeniably helps people and organisations to get a direct approach to potential and existing customers. It also helps obtaining immediate feedback and increasing their possibility to calibrate their focus while targeting a selected group of people or a niche market.

Writing for Social Media

Nevertheless, in order to achieve the above-mentioned benefits of social media, you have to frequently provide engaging, interesting, authentic and catchy stories. All of these messages have to be full of sense and following a strategic social media marketing plan in order to boost their public image, branding and sales.

Some of the social media I recommend are:

• Blogs,
• Consumer-to-consumer emails,
• Social media networks like Facebook, Google+, and many others,
• Service and product reviews websites,
• Moblogs (multimedia sites),
• Video content websites,
• Word-of-mouth forums and
• Professional profile sites (e.g. LinkedIn).

However, every day social media outlets are multiplying and getting connected to strong networks.

All in all, before jumping into the dynamic world of the social media marketing, keep in mind the three following principles:

• Focused,
• Clarity,
• Engagement,
• Frequency and
• Measurability.

If you are still not still having all these mentioned boxes ticked, stay away from social media marketing, but don’t delay it for too long, as your competitor’s SMM strategy could be getting going right now!