IVAN REYES

JustCoSpace / Founder & Managing Director
Feb 2020 – Present

As the visionary behind and operator of a Bournemouth-based co-working space and integrated visual content studio, I successfully navigated obstacles presented by the pandemic, revolutionising our service offerings to cater to client needs, while cultivating an environment that nurtures creativity, collaboration, and achievement within a vibrant professional network.

GDMP Limited / Digital Marketing Consultant

Jun 2021 – Jan 2022

I was in charge of the effective implementation of digital marketing campaigns, leveraging my proficiency in project management approaches to ensure the smooth execution of strategies, supervising enhancements to websites, and tracking the progress of campaigns. My responsibilities encompassed coordinating diverse teams, harmonizing goals, and propelling projects towards the attainment of business objectives.

Justclickon Digital Marketing / Founder, Managing Director & Senior Digital Marketing Consultant

Apr 2018 – Present

Over time, I’ve accumulated invaluable know-how through spearheading the operations of a boutique digital marketing agency. With a key focus on website development, UX and SEO, I led the conceptualisation, design, and execution of cutting-edge websites that seamlessly combined creativity and functionality. Demonstrating a keen grasp of market trends, consumer behaviour, and data analytics, I have optimised outreach and engagement strategies.

Venuedirectory.com / Search Engine OptImisation & UX Project Manager

Jan 2012 – Apr 2018

I skillfully designed, wrote the whole FSD and managed the inception of the new venuedirectory.com’s platform, directing a diverse outsourced team. Employing Agile & Prince 2 project management approaches, I facilitated website development, worked closely with designers and programmers to dynamically integrate data via API, and oversaw SEO optimisation and error resolution procedures. Furthermore, I bolstered traffic, rankings, and conversions through meticulous keyword analysis, strategic content planning, and effective link building. Employing a comprehensive digital marketing strategy and integrating UX enhancements, these efforts were carried forward by the Justclickon.com team until 2023.

Gekko Field Marketing / Tactical Market Researcher

Jul 2009 – Jan 2012

I excelled in collecting and analysing market data, identifying trends, and evaluating competitors. Through fieldwork, I conducted surveys, interviews, and research, extracting insights for strategic decisions. I managed data collection, cross-functionally, and presented reports guiding targeted marketing campaigns. This experience developed my analytical mindset, communication, teamwork skills, and attention to detail in a fast-paced market.

Friends Provident / Market Research Consultant

Nov 2008 – Jul 2009

I adeptly gathered, extracted, and evaluated various quantitative and qualitative data, yielding extensive insights. My responsibilities encompassed tasks ranging from thorough desk research to constructing online surveys through the Confirmit (Forsta) platform, along with strategic planning for qualitative interviews. I ensured smooth communication with stakeholders, supervised projects, and played a role in tender proposals. In addition, I demonstrated knowledge sharing and meticulous record-keeping, in line with brand and FSA regulations, exemplifying a firm dedication to deadlines and succinct data synthesis.

Friends Provident / MPO- Project Management

Mar 2008 – Nov 2008

I assessed consequences, devised strategies in line with FSA stipulations, and oversaw a substantial segment of the FSA-TCF initiative. I developed procedures, offered influential suggestions, and executed remedial measures. I constructed scorecards, oversaw phases, and employed scenario modelling to refine decision-making and increase clarity.

UNISYS / Client Service Analyst

Dec 2006 – Feb 2008

I consistently surpassed targets, achieving a remarkable 117% success rate. I delivered insurance and pension analyses to external entities, oversaw client correspondence, and produced precise fund projections. Collaborating with internal departments, I guaranteed punctual reports, upheld CRM maintenance, and facilitated communication between IFAs and fund trustees. I managed client queries, fostered internal connections, and escalated crucial matters for effective resolution.

Coca-Cola FEMSA / National Marketing Execution Manager

Nov 2001 – Nov 2003

I was in charge of adapting international marketing campaigns created by Coca-cola’s Headquarter in Atlanta and adapting them into the Venezuelan & Latin American market, propelling brand resonance and growth. I presented sales marketing strategies to top leadership, formulated versatile merchandising approaches across distribution channels and ensured seamless communication with sales and marketing teams.

Propisca Distributor – Eveba Group / Head of Sales – FMCG

Feb 1999 – Nov 2001 (while also performing as Brand Manager)

I partnered with the Sales & Marketing Director to achieve a remarkable 43% sales increase. I implemented inventive approaches, provided team guidance for optimal methods, and cultivated robust client connections, bolstering our market impact. I further solidified our market stance, actively overseeing and enhancing retail trading operations with a significant 70% field involvement.

Eveba Group / Brand Manager – FMCG

Feb 1997- Nov 2001 (while also performing the Head of Sales for Propisca- Eveba Group)

I collaborated with the Sales & Marketing Director to enhance profitability, resulting in a 43% increase in sales volume. I revolutionised sales through inventive margins, introduced a fresh commission scheme, and consistently achieved targets. I nurtured a unified sales team, fostered vital relationships, and devised strategies for both established and novel brands. Moreover, I improved distribution management, tracked market share, and promptly addressed competitive maneuvers. My responsibilities encompassed frequent travel, distributor training, and adept communication across various channels.

Industrias Alimenticias Hermo / Sales Executive – Supermarket Division For The Metropolitan Area

May 1996 – Feb 1997 · 10 mos

I successfully navigated the dynamic landscape of the pre-internet era to drive sales and foster strong relationships with local supermarkets. Through face-to-face interactions and effective communication, I showcased an array of essential products, negotiated favorable deals, and ensured timely order fulfillment. My commitment to delivering exceptional customer service and my ability to understand the unique needs of each client enabled me to build lasting partnerships and contribute to the growth of the division. In a time before digital connectivity, I relied on interpersonal skills, market insights, and efficient time management to excel in this role and achieve results.

Beiersdorf / Coordinator Promotional Merchandise

Mar 1994 – May 1996 · 2 yrs 3 mos

I oversaw the development of impactful promotional merchandise strategies across diverse distribution channels. Simultaneously, I supervised the distribution of marketing materials (POP: POS) throughout Caracas, Venezuela. Additionally, I assessed the influence of campaigns on brand market share through manual reports and spreadsheets, generating comprehensive reports for various stakeholders within the company.